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Digital Marketing is a booming industry, expected to create 150,000 jobs by 2020.  Continually changing, always interesting, challenging and rewarding; and with great long-term prospects, digital marketing careers have become the next big thing. With almost every company - big or small - taking the digital route to promote their products/services, this industry is reaching new heights every day. But what is it that keeps digital…

The urge to market to new customers is strong, yet there are compelling reasons to avoid forgetting about existing customers, who can be a source of continuous revenue. Having a marketing plan that engages existing customers can activate an audience already aware of the value you provide. Promotional strategies to re-engage and energize existing customers should live in parallel with those intended to attract new customers.…

With 15 of the world’s top banks now operating in Ireland, Brexit could turn out to be an Irish blessing, rather than a curse. The Brexit vote, and subsequent signing of Article 50 by the reigning government in the UK, will have knock-on effects for every single industry, given the interconnected world of trade. The fastest-moving of these, it seems, is financial services. Several major banks…

Fintech firm Global Shares is planning a global expansion across its 10 offices, bringing staff numbers to more than 200. Following significant growth, Global Shares has announced that it plans to hire 80 staff in a major expansion at its offices in Clonakilty, Cork city, Dublin, London, Edinburgh, Portugal, Germany, New Jersey, California and Hong Kong. A spokesperson for the fintech software firm – which is…

For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads. With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a subscription-style ad program that would have businesses pay $99 a month for their accounts and some of their tweets to be automatically…

The former chief digital officer of Brisbane, Kieran O’Hea, says Cork’s digital economy needs to be appreciated and understood. Cork’s digital economy is estimated to be worth in the region of €1bn, surpassing its €850m tourism economy. That’s the view of Kieran O’Hea, former chief digital officer of the Australian city of Brisbane. O’Hea has established Digital Cork, a new effort to see a digital economy…

A new Ericsson Mobility report foresees continued rapid growth of mobile connectivity as global mobile data traffic increases to eight times its current level by 2022.This traffic is the equivalent of:– The population of Spain streaming HD video 24 hours per day for a month– A single subscriber streaming HD video continuously for 3.55 million years– 31 billion hours of continuous HD video streamingFor the next…

A new commodity spawns a lucrative, fast-growing industry, prompting antitrust regulators to step in to restrain those who control its flow. A century ago, the resource in question was oil. Now similar concerns are being raised by the giants that deal in data, the oil of the digital era. These titans—Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft—look unstoppable. They are the five most valuable…

Smartbox Group, a provider of online gift vouchers, has announced plans to hire 100 staff as part of a new office expansion in Dublin. Smartbox Group is one of the biggest online gift voucher firms in Europe, with €1bn worth of business created in 2016 and 6.5m gifts purchased across 10 countries. Now, with 2,000 sq ft added to its office in Dublin, Smartbox is set…

Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement. It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing…